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Using some programming skill, technical forensic investigation, and the now old adage, “Follow the Money” we find that the root of the scam really about driving web traffic to what otherwise seems to be legitimate businesses.

It starts with a white label dating service company with a database.

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The white label company recruits entrepreneurial minded people to stand up their own branded dating websites and use a white-label service for operating the website.

It is the ease of standing up a new website, connecting it to a populated dating database, and the highly competitive online-dating business, that feeds the proliferation of date verification scams.

Whenever I need design that’s guaranteed to convert, Brent’s my goto man.”I don’t schedule a set number of hours for the white label service as each project, website or landing page can take longer, or less time, than the next.

And each month usually varies in workload intensity.